veteran business

Of course this is nice in theory, but in actual fact, advertising is rarely that straightforward. In reality what usually happens is that you start out with a fairly specific idea (“Our pet care products make happy pets.”) As you try to develop it you realize it doesn’t quite work or you can’t find the [...]

Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the “Photo ID Design Model” and it is a very useful device if you create advertising for your company or organization. It is one of the easiest and most effective ways to create a [...]

I like consulting.  My friends sometimes ask me how to patch up their rocky relationships most likely due to poor decisions on their part or  maybe they’re thinking about changing professions.  Here’s what I do.  I sit up straight and squint my eyes, just a bit, and pretend to listen to what they’re saying.  I [...]

Yes you can do it without being loathsome Parties are times of celebration. They can also be a fun opportunity to network with people you don’t often get to meet or be with. This is the season for weddings, graduations, college reunions and family reunions. At these events, everyone knows why you are there. Take [...]

What is your attitude as a small town businessman when it comes to advertising or taking help of an advertising design agency to provide creative design solutions? I bet, more often than not it is on the lines of “What ever is left over, we’ll use for advertising”. Well, you are not alone. Most of [...]